Groupe BPCE is joining Groupe Yves Rocher, Voyages-sncf.com and Deloitte as a partner of Télécom ParisTech’s Big Data & Market Insights Research Chair launched with Télécom Business School in December 2013. The Chair’s inter-disciplinary work is geared to improving companies’ knowledge of their clients, to helping them to personalise products and services and to develop techniques for preventing IT fraud and intrusions.
“We are delighted to welcome Groupe BPCE as a partner of the Big Data & Market Insights Chair. Firstly, like our existing partners, Groupe BPCE recognises the major challenges raised by big data and the interest of joining forces with a specialist research team in order to maximise the understanding and use of this data both for the benefit of the Group and of its clients. And secondly, the fact that our partners come from different sectors of activity enables us to enhance our knowledge of the various business issues and needs linked to big data and to develop effective solutions tailored to these individual issues and needs. Groupe BPCE’s entry into the Chair means we can incorporate the needs of the banking and insurance industry into our research work” underlines Talel Abdessalem, the Chair holder.